What You Need To Know About Costco’s Store Brand From Kirkland.

Originally posted on May 18, 2022 @ 5:06 am

Most major grocery chains have private label store brands that can help you find standard grocery essentials and home appliances at a fraction of the price. Costco’s Kirkland Signature line is a favorite of consumers when it comes to quality and value.



Costco’s trademark brand, Kirkland Signature, offers products from national brands such as Starbucks, Huggies, and Ocean Spray at cheaper prices than traditional grocery stores. Costco distinguishes Kirkland products by bargaining with big-name brands to offer better quality and price.

In this article, we’ll take a look at Costco’s Kirkland Signature brand, the companies that make Kirkland products, and the best Kirkland products to buy on Costco.

What Is The Kirkland Signature?

Kirkland Signature is Costco’s trademark private label brand. The name was inspired by Costco’s original headquarters in Kirkland, Washington.Costco only uses the Kirkland Signature brand on goods sold through Costco’s website or at Costco’s warehouses.

According to Costco’s website, Costco launched the Kirkland Signature brand after recognizing the need for quality products at budget-friendly prices.

With a mission to create quality products like national brands, Costco has partnered with large companies to produce high-quality products at low prices.

It allowed Costco members to take advantage of bargain prices on dozens of groceries, packaged food items, and home appliances manufactured by top brands.

Who Makes Kirkland Signature Products?

Surprisingly, Costco does not manufacture, package or manufacture anything sold under the Kirkland Signature brand. Instead, many of the Kirkland signature products sold on Costco are manufactured by national brands such as Starbucks, Humboldt Creamery, Niagara, and Ocean Spray.

Although many of Kirkland’s products are manufactured by big-name companies, Costco’s Kirkland products do not match the products sold by national brands.

Since Costco’s Kirkland Signature brand first hit the warehouse shelves in 1995, Costco used its popularity and influence to persuade suppliers to produce high-quality products for the Kirkland Signature brand.

In other words, in order to differentiate Costco’s store brand, Costco seeks to make all of Kirkland’s products better than products sold at big-name stores by negotiating private label deals with manufacturers.

Is Kirkland Signature a Good Brand?

Kirkland Signature offers quality products at affordable prices. If you have a Costco membership or you know someone who does, you are probably already familiar with Costco’s standards. In 2017, ASCI ranked Costco fourth overall in the United States, after Wegmans, Publix, and Trader Joe’s.

Not only are Kirkland Signature products high quality, but they are also cheaper than their counterparts. In fact, Consumer Reports ranks Costco’s Kirkland Signature Line sixth overall in the United States after Wegmans and Trader Joe’s.

In some respects, Kirkland’s products outperform traditional brands of the same brand in terms of quality. For example, although Duracell manufactures Kirkland signature batteries, the batteries sold at Costco last longer than traditional Duracell batteries. Costco also offers “high quality” canned tuna from Bombay B under the Kirkland Signature brand.

Are Kirkland Products Made in China?

Some Kirkland products can be made in China. Because Costco works with a wide range of brands to manufacture private label products for the Kirkland Signature Line, it is unclear whether all Kirkland Signature products are manufactured in the United States.

Over the past few years, Costco has continued to increase its inventory of Kirkland signature products. As mentioned earlier, Costco does not manufacture any Kirkland products itself, and many Kirkland Signature products are manufactured by national brands.

For example, some Kirkland candies are made by Starbucks, Kirkland Signature Moisture Hair Care Line is made by Pyrology, and Kirkland Signature Vodka is made by Gray Goose.

What Stores Sell Kirkland Products?

In addition to Costco, you can find Kirkland Signature products on Amazon, Marshalls, and TJ Maxx. While Walmart’s online reseller Marketplace first sold Kirkland Signature products, it appears that the big-box store stopped selling Costco’s brand after acquiring Jet.

According to Business Insider, Amazon Marketplace is responsible for a significant amount of Costco’s online sales. Amazon sells a wide variety of Kirkland products, from Kirkland’s plastic wrap to Quinoa, many of which are available with two days of free shipping from Amazon Prime.

Although you can purchase Kirkland products through Amazon, you will likely have to pay a premium to order Costco’s private label brand through an online retailer.

For example, two packs of Kirkland Signature Professional Salon Formula Moisture Shampoo cost $ 30.99 on Amazon at the time of this writing, while one pack costs only $ 10.99 on the Costco website.

Even with Costco membership costs, you can save money on Kirkland Signature products when shopping online at your local Costco warehouse or through Costco’s website.

Especially if you’re frequently ordering Kirkland products through Amazon, cutting out the middleman and buying from Costco instead can help you significantly reduce your grocery bill.

5 Kirkland Products You Should Buy at Costco

From bulk toilet paper to serials, Costco’s Kirkland Signature line offers a wide variety of products at budget-friendly prices. When planning your next Costco run, be sure to include these customer favorites in your grocery list.

1. Olive Oil


Kirkland Signature’s Organic Extra Virgin Olive Oil is unique when it comes to taste and quality. In a 2010 study from the University of California, researchers reported that Kirkland Signature brand olive oil is one of the best imported olive oils on the market.

Unlike other cheaper alternatives, Kirkland oil is not mixed with cheap oil. Choosing the right olive oil can make a significant difference in the kitchen – and Costco’s store brand offers better quality and price than most grocery stores.

2. Ice Cream


In a blind taste test conducted by Consumer Reports, Costco’s private label ice cream surpassed big-name brands such as Baskin-Robbins and Breyers.

According to one of the tasters, Kirkland Signature Super Premium Vanilla is packed with rich vanilla flavors. In terms of price, Kirkland’s vanilla ice cream costs about 30 cents per serving, while for Ben & Jerry’s it is one doller per serving.

3. Bacon


According to consumer reports, Kirkland Signature Bacon is the best option in the market. In the blind taste tests, Kirkland’s bacon outperformed Oscar Meyer, the second most popular bacon on the list, as well as Bacon from other top brand names, including Trader Jose and Neman Ranch.

According to the report, Kirkland bacon reaches the best level of crispiness and its taste is balanced. However, Costco sells its store brand bacon in only four 1 pound packages, so you may need to freeze something to keep it fresh. To avoid spoilage, avoid refrigerating bacon for more than a week.

4. Cashews

Whether you’re a fan of peanuts, walnuts or almonds, you probably know that nuts are a more expensive snack. When it comes to cashews, Costco’s Kirkland Signature Hole Fancy cashews are high quality and cheap, priced at just $ 16.99 for 2.5 pounds.

With a five star rating and over 3,500 reviews on Costco’s website, Costco’s cashews are a favorite of consumers. According to Costco customers, Kirkland cashews are tasty, not too salty, and the taste is fresh, making them the best healthy snack.

5. Laundry Detergent

With an estimated cost of nine cents per load, Costco’s low-cost laundry detergent ranks among the best consumer reports for laundry detergents. The Kirkland Signature UltraClean not only works in all types of washing machines but can also effectively combat hard stains.

Alternatively, if you prefer to use soluble laundry pods, Kirkland Signature Ultra Clean Pacs are also worth buying. According to product reviews on Amazon, Costco’s laundry pods dissolve in all water temperatures, giving off a “fresh” scent that is not very strong.


No matter where you shop, store-branded products can be hit or miss. Although Costco’s Kirkland Signature brand offers unbeatable deals on grocery and household essentials, reading product reviews on Costco’s website can help you differentiate Kirkland products from being able to drop off.



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